LIMASSOL, Cyprus — TrafficStars has announced the launch of push notifications for both desktop and mobile devices.
According to the ad exchange and network, it developed the technology for all publishers to be able to implement push notifications onto their site and it has already been implemented by a number of high-profile publishers.
“Push notifications are alerts that pop up on a smartphone or desktop screen and prompt the user to take an action, which is usually to visit a landing page,” explains a company spokesperson. “The push notification consists of an image, brand name, headline, and URL and allows advertisers to speak directly to users at the right time and in the right place, and it’s very hard to ignore.”
The spokesperson notes that push notifications have become very popular and demand from publishers and advertisers alike has been growing recently in the adult industry, driving TrafficStars to develop and release this technology.
“This is an exciting move for the industry,” says TrafficStars CEO Peter Rabenseifner. “It’s a great source of additional income for publishers and a fantastic source of traffic for advertisers. We’ve already seen gaming offers performing very well but literally, all verticals can work with amazing results on push notifications. We’re very proud to help lead the industry with yet another new ad format to help all of our partners increase their revenues.”
Publishers can use TrafficStars’ code to easily implement push notifications with full control over how the notifications look, plus capping to limit how many push notifications are sent to each user every 24 hours, while advertisers can buy push notification traffic with volumes that are increasing daily.
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