TrafficStars Offers Branded Push Notifications for Desktop, Mobile

TrafficStars Offers Branded Push Notifications for Desktop, Mobile

LIMASSOL, Cyprus — TrafficStars has announced the launch of push notifications for both desktop and mobile devices.

According to the ad exchange and network, it developed the technology for all publishers to be able to implement push notifications onto their site and it has already been implemented by a number of high-profile publishers.

“Push notifications are alerts that pop up on a smartphone or desktop screen and prompt the user to take an action, which is usually to visit a landing page,” explains a company spokesperson. “The push notification consists of an image, brand name, headline, and URL and allows advertisers to speak directly to users at the right time and in the right place, and it’s very hard to ignore.”

The spokesperson notes that push notifications have become very popular and demand from publishers and advertisers alike has been growing recently in the adult industry, driving TrafficStars to develop and release this technology.

“This is an exciting move for the industry,” says TrafficStars CEO Peter Rabenseifner. “It’s a great source of additional income for publishers and a fantastic source of traffic for advertisers. We’ve already seen gaming offers performing very well but literally, all verticals can work with amazing results on push notifications. We’re very proud to help lead the industry with yet another new ad format to help all of our partners increase their revenues.”

Publishers can use TrafficStars’ code to easily implement push notifications with full control over how the notifications look, plus capping to limit how many push notifications are sent to each user every 24 hours, while advertisers can buy push notification traffic with volumes that are increasing daily.

For more information, click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More