Hugh Hefner Auction Yields Big Surprise -- His Viagra Ring

Hugh Hefner Auction Yields Big Surprise -- His Viagra Ring

BEVERLY HILLS, Calif. — The auction of Playboy founder Hugh Hefner’s possessions started today, yielding at least one big surprise — Hefner's custom Viagra ring.

The Viagra ring was pointed out by his widow, Crystal Hefner, who tweeted a photo of it during the auction.

The 14K gold and onyx ring, which opens up to hold one Viagra pill, had a winning bid of $22,400.

It was apparently unknown that the ring included its own chamber for the ED pill until auction. It was estimated to fetch between $600-800 prior to the auction.

More than 800 items owned by the Playboy founder who passed away last year — including his numerous smoking jackets in a rainbow of colors, as well as his slippers, pipe and board games — are on the block at the public sale, conducted by Julien’s Auctions.

Proceeds will benefit the Hugh M. Hefner Foundation, a nonprofit supporting numerous organizations defending civil rights and civil liberties.

Through Saturday, the sale is taking place online here and at Julien’s Auctions at 257 N. Canon Dr., Beverly Hills, Calif., 90210.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tiffani Time Makes Her WIFEY Debut

Newly crowned XMA Creator Awards Rising Clip Creator Tiffani Time stars with her husband Benfit and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Karmen Karma Stars in Latest From Ricky's Room

Karmen Karma stars in the latest release from Ricky's Room, titled "A Long Time Cumming."

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Cubbi Thompson Makes Her Jules Jordan Debut

Cubbi Thompson has made her Jules Jordan debut alongside Lexington Steele in the studio's latest release.

Seth Gamble Drops Trailer for Upcoming Feature 'Once Upon a Time in the Valley'

Multi-XMAs winner Seth Gamble has released the trailer for his upcoming Wicked Pictures feature, "Once Upon a Time in the Valley."

Ryan Reid Stars in Latest From Brazzers

Ryan Reid stars with Damon Dice in “A Day in the Life,” from Brazzers.

Andylynn Payne Toplines Joey Silvera's 'Trans-Active 30'

Andylynn Payne headlines director Joey Silvera’s “Trans-Active 30” from Evil Angel.

Violet Myers, Megan Faith Star in Latest From Slayed

Reigning XMAs Premium Social Creator of the Year Violet Myers stars with Megan Faith in the latest release from Vixen Media Group studio imprint Slayed.

Coco Bae Returns to Brazzers

Coco Bae stars with Danny D. in the latest release from Brazzers, titled “The Cock Collector.”

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Show More