HUNTINGTON BEACH, Calif. — XR Brands has expanded its marketing roster with the hire of Amy Barnum, who takes on the role of Marketing Manager.
She is tasked with managing XR’s “growing international communications, including updating its various platforms with the latest product releases and information,” a rep said. She will also manage the company’s “e-blasts and print ads, as well as keep the website up-to-date with new products and information."
Barnum developed her skill set in the housewares industry. “She was heavily involved in product research and development, created marketing collateral to support sales, and managed consumer-facing social media accounts,” the rep said.
“It was extremely important that I work for a company whose products I could proudly stand behind, and I love the path that XR Brands has forged for themselves,” Barnum said. “XR Brands creates toys and accessories that bring pleasure, experimentation and fun to people around the world — that’s pretty rad! I hope to use my experience to bring an outsider’s creative approach to the work I do. I see a ton of opportunity ahead for XR Brands’ outstanding portfolio of product lines."
Rebecca Weinberg, XR Brands general manager, praised Barnum’s “extensive background in marketing, which is invaluable. Her experience working in another industry focused on the end-user is a perfect complement for the role of Marketing Manager. That, combined with Amy’s enthusiasm for her job, will translate beautifully to our industry and customer network,” she said. “We are thrilled to add her to our team."
Customers and clients will have the opportunity to mix-and-mingle with Barnum at the ANME Founders Show, which unspools Jan. 13-14 in Burbank. Email info@xrbrands.com to schedule an appointment.
