HIGHTSTOWN, N.J. — Adult products distributor East Coast News (ECN) is shipping Doxy Massagers, a “popular line of powerful wand massagers.”
The pleasure product is “long known as Europe’s answer to the Hitachi Wand Massager,” notes Lynda Mort, ECN’s VP of sales and marketing. “‘Tis the season of giving and retailers will now be able to give their customers the opportunity to have their very own Doxy and experience the power and incredible action only available from Doxy Massagers.”
Doxy’s agreement with ECN allows the British firm to expand its North American brand recognition “through ECN's multiple warehouse locations and customer-centric sales force, as well as its tactical expertise in delivering products in a digital age through its e-commerce platform. This agreement further iterates both companies’ willingness to drive growth and build relationships with customers.”
Currently shipping is “Doxy Number 3, the Doxy Die Cast and the original Doxy Massager, the latter two coming in four tantalizing colors,” a rep said. “Doxy Number 3 features a small handle, making it easier to hold, while a compact head allows users to focus the vibrations more accurately than other massagers. Doxy Die Cast is heavier than the original Doxy Massager and features variable speeds that range from approximately 3000 rpm to 9000 rpm with variable escalating pulse settings. The original Doxy Massager features three buttons that vary its speeds and vibrations for a wide range of sensations.”
Doxy Massagers are distinguished by offering “powerful vibrations that penetrate deep into the body. They are extraordinarily effective when used as general body massagers and ideal for anyone looking to explore different levels of arousal,” said the rep. “With a soft head covering made from hypoallergenic, body-safe silicone, that is free from latex or phthalates, Doxy Massagers have one of the only cast metal heads on the market — meaning the toy is much more robust. The Doxy rolls and rumbles, rather than buzz like other massagers. Not to mention, metal is a lot more solid than plastic, so you don't get the flex where vibrations are distributed.”
Leigh Dedhar, sales director for Doxy, praised the potential inherent with the ECN partnership. “We are excited, as this aligns with our growth initiatives in creating a value-added supply chain,” Dedhar said. “As a small U.K. manufacturer, we appreciate and value ECN's longstanding history in the industry. Their regional-based sales and support team create an opportune moment for an extension of our team and to build on relationships.”
ECN is also offering retailer support that includes testers, merchandising kits and in-store POS materials. ECN “also offers an assortment of attachments designed and manufactured by Nexus that are exclusively for Doxy Massagers,” the rep added.
Log in to ECN's B2B site for additional details and follow the company on Twitter.
