Cooper Hefner to Head Playboy's Global Partnerships Division

Cooper Hefner to Head Playboy's Global Partnerships Division

WESTWOOD, Calif. — Cooper Hefner announced today that he has taken over a new role at Playboy Enterprises Inc., stepping down from the company's chief creative slot.

Hefner is moving onto the role of chief of global partnerships at the company, which was once owned by his father, Playboy founder Hugh Hefner.

Hugh Hefner founded Playboy in Chicago in 1953 and passed away in September 2017 at the Playboy Mansion in the Westwood-area’s Holmby Hills neighborhood. The family’s trust sold its last shares in the company in August, and the company is now wholly operated by Icon Acquisition Holdings Inc.

Cooper Hefner has held on to the chief creative officer position since 2016. At the time of his hiring his prime focus was “on the creative strategy around [Playboy’s] continuing transformation into a millennial facing lifestyle brand and the reinvention of our experiences for that audience.” 

Cooper Hefner’s stepped into the chief creative officer role comes after his power was reduced at Playboy and he started up his own media company, Hop.media. (Hop is an acronym for Hefner Operations and Productions.)

After he departed Playboy, he ripped it for its decision to cut nudity in its U.S. magazine starting with its March 2016 issue. Nudity was later restored to the magazine when he came back to Playboy.

Cooper Hefner made the announcement today via Twitter, saying, “I am stepping in to the role of Chief, Global Partnerships at @Playboy Enterprises, focusing on revenue and business development over content and media management. Serving as CCO and seeing earnings increase year-over-year has been a pleasure. I look forward to the year ahead.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tiffani Time Makes Her WIFEY Debut

Newly crowned XMA Creator Awards Rising Clip Creator Tiffani Time stars with her husband Benfit and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Karmen Karma Stars in Latest From Ricky's Room

Karmen Karma stars in the latest release from Ricky's Room, titled "A Long Time Cumming."

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Cubbi Thompson Makes Her Jules Jordan Debut

Cubbi Thompson has made her Jules Jordan debut alongside Lexington Steele in the studio's latest release.

Seth Gamble Drops Trailer for Upcoming Feature 'Once Upon a Time in the Valley'

Multi-XMAs winner Seth Gamble has released the trailer for his upcoming Wicked Pictures feature, "Once Upon a Time in the Valley."

Ryan Reid Stars in Latest From Brazzers

Ryan Reid stars with Damon Dice in “A Day in the Life,” from Brazzers.

Andylynn Payne Toplines Joey Silvera's 'Trans-Active 30'

Andylynn Payne headlines director Joey Silvera’s “Trans-Active 30” from Evil Angel.

Violet Myers, Megan Faith Star in Latest From Slayed

Reigning XMAs Premium Social Creator of the Year Violet Myers stars with Megan Faith in the latest release from Vixen Media Group studio imprint Slayed.

Coco Bae Returns to Brazzers

Coco Bae stars with Danny D. in the latest release from Brazzers, titled “The Cock Collector.”

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Show More