pjur, Sugar & Sas Ink Deal for Australia, New Zealand Expansion

pjur, Sugar & Sas Ink Deal for Australia, New Zealand Expansion

WASSERBILLIG, Luxembourg — The pjur Group has inked an exclusive partnership agreement with Sugar & Sas Pty Ltd. to expand the company’s reach in Australia and New Zealand.

Sugar & Sas is “the leading Australian boutique wholesaler and distributor of quality lifestyle products,” a rep said.

"With Sugar & Sas, we have found an experienced partner that meets our standards and shares our vision to provide fun, safe and innovative products. It will result in being closer to the customers (with) more training, more investment in marketing the pjur brand and more POS support. In short, more power for our customers in Australia and New Zealand,” said Alexander Giebel, CEO & founder of pjur.

Customers “will benefit from more training, including on-site trainings and excellent sales support throughout the year,” notes the rep. “Launching pjur’s award-winning ‘Gives You More’ campaign will offer more brand power and attract new consumers through premium branding, appealing imagery and consistent materials.”

Additionally, “a better in-store experience aimed at high brand visibility, premium shelf solutions and clear positioning will attract first-time-buyers and regulars alike.”

The company’s headquarters in Europe “will continue to provide dealers in Australia and New Zealand with direct marketing and communication support that will now be enhanced by in-market know-how and new marketing and PR initiatives offered by Sugar & Sas. The experienced Sugar & Sas sales team will be the first point-of-contact for customers and will also work closely with pjur.”

Jo Radnidge, Sugar & Sas general manager, expressed enthusiasm for the exclusive partnership. “We are excited to bring pjur’s ‘Gives You More’ campaign to Australia, transferring the strengths of the brand to the stores. With its portfolio of premium products and a true passion for quality, pjur shares the same values. This is what we do best and what we are passionate about.”

Find pjur online and follow them on Twitter and Instagram.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired pleasure brand Chakrubs.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Hankey's Toys Debuts 'Siswet Tentacle' Dildo

Mr. Hankey's Toys has introduced its new Siswet Tentacle Dildo.

CB-X Unveils 'Guarded Galaxy' Chastity Kits

CB-X has unveiled its new Guarded Galaxy glitter chastity kit collection.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

Pipedream Debuts PDX Elite 'Moto-Bator Pro' Stroker

Pipedream Products has introduced its new PDX Elite Moto-Bator Pro masturbator.

Our Erotic Journey Introduces New Packaging

Our Erotic Journey has debuted new packaging for re-releases of its top-selling products.

Show More