WASSERBILLIG, Luxembourg — The pjur Group and Sugar & Sas have produced support tools for retailers in Australia and New Zealand.
The companies recently inked an exclusive partnership agreement to expand pjur’s reach in the two countries. Sugar & Sas is “the leading Australian boutique wholesaler and distributor of quality lifestyle products,” a rep said.
“We have had a short, but intense preparation time and we are ready to even better serve our customers from now. Launching the ‘Gives You More’ campaign offers huge potential in terms of brand visibility, shelf planning and in-store experience,” said Jo Radnidge, general manager for Sugar & Sas.
The support tools include:
All-in-one solution: pjur Slat Wall Display
“The attractive slat wall display offers a set of advantages: Firstly, it includes an attractive slat wall skin for high stopping power in-store. Secondly, it comes in two sizes with six and three shelves, respectively, offering a great solution for smaller stores. Finally, the pjur display comes with five testers and a pre-defined planogram for optimized portfolio presentation. The full package comes at a competitive price for retailers and is available for order as of now,” said the rep.
Convince Yourself: pjur Try It Kits
“The newly launched pjur Try It Kit offers sales personnel the opportunity to try pjur’s bestselling lubricants at home. It includes four samples: pjur Original, pjur Woman Nude, pjur Back Door Relaxing Silicone Anal Glide and pjur med Repair glide. It is available — free of charge — to all interested retailers and long-standing pjur customers.”
Alexander Giebel, CEO and founder of pjur, expressed enthusiasm about the new support tools. “We are convinced that customers will greatly benefit from the ‘Gives You More’ campaign in Australia and New Zealand," he said. "Customers can order slat wall displays, as well as receive Try It Kits, flyers, a big variety of POS material and participate in a pjur specialist training. We firmly believe that training sales personnel will lead to better recommendations in store and boost sales potential. Jo and her team are looking forward to meeting with retailers and taking orders for displays and Try It Kits for their sales staff.”
