BERLIN — Womanizer, in partnership with Hepster, is now offering an insurance plan at the time of device purchase to protect against any contingencies that may not be covered by the warranty.
According to the company, Rostock-based insurtech Hepster has developed the first sex toy insurance on the market, so customers purchasing a Womanizer now have the option to also buy a comprehensive insurance plan for 20€ per year.
“The policy works like the now-widespread cell phone insurance,” a company spokesperson explains. “The sex toy insurance comes in handy for cases of damage, destruction, and theft. For example, this includes improper handling and operating errors like the use of the wrong lubricant, which is protected against just like falls and breakage.”
Germany is acting as the test market. If success follows, then a global launch will be the second step.
“The idea for sex toy insurance came to us when one of our colleagues told us about the unfortunate end to her surfing vacation,” Hepster co-founder Hanna Bachmann confides. “On the last evening of her trip, she and her friends were celebrating with another group of girls in her hotel room. Once everybody had left, she realized someone had stolen her Womanizer.”
Bachmann says that at first this made everyone laugh, but after looking closer, an obvious problem had been revealed.
“Even when the Womanizer is covered by the warranty against damages, protection against unforeseen issues like theft is missing,” Bachmann explains. “The loss of an item can hurt a lot, especially with sex toys, which often sit in a mid to high price range. So, with that came the idea of the first insurance for sex toys in the world.”
Womanizer’s Head of Communications Johanna Rief reveals that customers often write in to describe how their Womanizers have met an unfortunate end through external, and often bizarre, incidents — such as being chewed up by a dog.
“All of these cases were not covered by the warranty,” Rief says. “We had already been considering the integration of insurance-based protections so when Hepster got in contact with us, we were enthusiastic about the idea and the chance to work together. That was the birth of our sex toy insurance.”
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