Sophie Anthony Joins ElectraStim as Sales Manager

Sophie Anthony Joins ElectraStim as Sales Manager

CYBERSPACE — ElectraStim has added industry vet Sophie Anthony to its team as sales manager.

"Sophie will be a familiar face to some of you, as she started her career with one of the largest online adult retailers. After spending the last five years away from the industry, Sophie has been enticed back to join the ElectraStim team at an exciting point in the company’s development,” a rep said.

“I’ve known Sophie since her days with Nagook and have always admired her creativity and passion for the industry. We’re so pleased to have her on board, especially at such a key point in our development,” said Andy Smith, owner of parent company Cyrex. “Our new stimulator Axis has just launched and will continue to evolve over the coming months and years. Plus, we have a series of new products coming out this year, so we’re going to be very busy at ElectraStim.” 

Anthony praised her new ElectraStim team. "I’m very happy to be back in the adult industry — there's nothing else quite like it,” she said. “ElectraStim was always a company I admired, as they push the boundaries of their niche and always seem to be working on something new. My first outing with ElectraStim will be the ETO Show, so I’m looking forward to seeing some of my old contacts and making new ones! Over the coming months I’ll be introducing myself to all our distributors and retailers and look forward to pushing the ElectraStim brand forward.”

Find ElectraStim online and follow their Twitter handle; direct inquiries to sophie@electrastim.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More