AdWeek Lauds Womanizer Billboard

AdWeek Lauds Womanizer Billboard

TORONTO — AdWeek has recently published an article titled "This Canadian Sex Toy Ad Might Be the Best-Written Billboard of 2019," lauding a Womanizer advertisement in Toronto.

"Designed by Canadian agency The Garden, the billboard has so far survived three weeks alongside one of Toronto's busiest highways (the QEW at the 427), and the agency says that sets an endurance record for ads of its kind in North America," notes author David Griner, who interviewed Stephanie Keating, marketing manager of WOW Tech Group about the "often-unwritten rules of advertising that keep sex toy ads from appearing in public."

The bold ad invites the public to "Scream your own name," encouraging them to "Get it fast at PinkCherry.ca Canada's #1 Retailer." As for Keating, she observed, "When you are in the business of promoting women's sexual pleasure and all the benefits that go with that, you're used to being rejected." She pointed out that no matter the mediums they have explored, ranging from digital to podcasting, ads are censored even in the absence of suggestive content, while men's sexual-health ads are commonplace.

To read the article in its entirety, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

Show More