Fort Troff Talks Business With 'Commerce Marketer' Podcast

Fort Troff Talks Business With 'Commerce Marketer' Podcast

ATLANTA — Fort Troff’s Nate Martin and Kyle Randall talked the business of adult, including email marketing via Oracle Bronto, with Oracle’s “The Commerce Marketer” podcast, now streaming.

Martin currently serves as VP of the venerable all-male niche-oriented retail site, while Randall is the marketing director.

Martin notes that Fort Troff’s email marketing program helped him build and rebrand his business. “The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the in-box,” he said. “Email was the only thing that we had going for us… that’s how we built the business. It was the most talked-about the thing for people in the community. It got very good word of mouth. And the list just grew and grew and grew."

Randall said the process of building their email list required hands-on tinkering. “I’m really proud of the work we’ve done so far and the results that we’ve seen,” he said. “It took a lot of testing and a lot of alterations and a lot of placing myself in the customer’s footprints as they go through this journey and what would entice me more, what would I like to see, and what’s not going to annoy me."

Fort Troff was founded in 2000 and bills itself as a leader in adult novelties and fetish gear for gay men. Follow the retailer online and on Twitter.

Find the “Commerce Marketer” podcast online. It’s also available on Apple Podcasts, CastBox, Google Play, Spotify, Stitcher, TuneIn and YouTube.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

Show More