Play Launches Indiegogo Campaign to Fund Kinky Dating App

SEATTLE — Play, a kink lifestyle brand, announced an Indiegogo campaign to raise the funds to build its kinky dating app.

The campaign aims to raise $30,000, and is already 5 percent of the way to its goal.

“We are so excited to announce this launch,” says Sasha Sobolevsky, Play’s founder and CEO. “We hope you will join us to help bring kink into the 21st century. The app will help demystify kinky sex; making it fun, safe and accessible. This is an important step for the kink and BDSM communities.”

Play allows BDSM veterans and novices alike the chance to chat with and meet like-minded people in a safe environment. Unlike other kink apps, Play is created with BDSM’s guiding principles of “safe, sane and consensual” in mind, the company said.

The app promises safe meet-ups with safety features such as silent alarms built in. Additionally, legal practices within BDSM will be represented and pre-negotiations will take place in the app.

Sobolevsky founded Play in early 2016, when she was a student at the University of Southern California (USC) at the time, getting her MBA. As an active member in the kink community (defined as unconventional sexual practices, concepts or fantasies) she says she discovered a business gap in the market. Specifically, according to an article in The Canadian Journal of Human Sexuality, over 50 percent of people in the U.S. are somewhat interested in kink, but less than 13 percent have ever tried anything kinky. Sobolevsky, along with the help of her business partner Sir Rucifer, a professional male Dominant, decided to demystify kink and bring it to the mainstream with a healthy dose of fun.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Show More