BEVERLY HILLS — Hustler Hollywood’s revamped and relocated flagship boutique in West Hollywood formally opens for business today.
The iconic retailer operated a location nearby on the famed Sunset Strip for nearly two decades; that property will now be razed to make way for a development to include office space, restaurants, an art gallery and an upscale members-only club backed, in part, by Gwyneth Paltrow.
The relocated Hustler Hollywood can be found at 8873 Sunset Boulevard. “West Hollywood is our home. We could never imagine leaving such a strong, accepting and diverse community — moving to another part of town wasn’t an option,” said Larry Flynt. “We look forward to staying on the strip and being a part of WeHo for years to come.”
A grand opening soirée is set for Saturday, April 20, at 7 p.m. and will be open to the public.
Hustler Hollywood opened its first brick-and-mortar boutique in 1998 and now counts 28 locations throughout the United States. They are the 2019 XBIZ Awards winner for Progressive Retailer of the Year.
