HORSHAM, Penn. — Frederick’s of Hollywood Toys, an Xgen Products brand, has been awarded “Best Product Packaging” from Adultex.
The trade show, which took place April 1-3 in Melbourne, Australia, featured a wide range of adult products and novelties from top manufacturers at this year’s conference.
“It’s the greatest honor to be recognized by our peers,” said Andy Green, president of Xgen Products. “Frederick’s of Hollywood Toys has always catered to the customer by packaging items together which take the guesswork out of buying and pairing decisions. When we receive affirmation from our retail accounts, confirming that our packaging helps the items sell, we know we are hitting the mark.”
The XBIZ Specialty Distributor of the Year carefully curates items that fit into the line's signature “stylish and sultry” brand. The Frederick’s of Hollywood line features sleek, black packaging and showcases images of the included products, framed by the company logo. A rep affirmed that “in-store display fixtures are elegant, classic and attract a wide demographic.”
Items include discreet storage cases and arrive ready-to-gift with wrapping paper, a card and decorative ribbon.
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