Mashable Profiles Social Media Star 'Pornhub Aria'

Mashable Profiles Social Media Star 'Pornhub Aria'

CYBERSPACE — The social media manager behind Pornhub’s famously vibrant Twitter and Instagram handles has earned a profile on Mashable.com.

Writer Marcus Gilmer examines the driving force behind Pornhub’s 6.3 million Instagram followers and 1.3 million Twitter follows: Aria Nathaniel, aka “Pornhub Aria.”

“By riffing on memes, trends and current events — and interacting with readers — Pornhub stays relevant and continues to build an engaged community,” observed Mashable.

Nathaniel walks “a fine line” as she surfs for the latest trending topics and breaking news stories, tasked with “spreading awareness of the brand, engaging with followers and keeping her posts within each platforms’ terms of service,” all of which appears “effortless.”

She also enjoys a tad more leeway than someone running the Twitter handle, for example, of “a telecom or an airline.”

“I try to latch on to mainstream trends and breaking news stories to boost engagement. If people are talking about something nonstop, I want to insert myself into that discussion,” Nathaniel said. “I’m constantly scouring the news and keeping myself 'in the know' on things — sports, politics, entertainment, video games.”

Nathaniel has largely managed to sidestep harassment by trolls and stalkers by carefully curating what she posts about. She also points out all of the social media accounts owned by Pornhub parent company Mindgeek — including RedTube and YouPorn — are run by women.

And she is pleased when Pornhub fans realize there’s an actual person behind the Twitter polls and Instagram memes. “It always amazes me when people realize I’m not a bot and actually a real human," she said. "I always get a good laugh from that. Most people are super-nice and gracious, and I’m always so appreciative. At the end of the day, regardless of someone’s profession, people should be mindful of the things they say to them.”

Nathaniel described working at Pornhub as “like being in a sex ed class — and I mean that in the best way possible. I’m more knowledgeable about sex and sexual health. I’m more aware of the sexual community and the challenges they face. I’m more in tune with sex workers and have been fortunate to form lifelong friendships with many of them.”

Despite the pressures inherent in her job — social media meltdowns and Twitter mobs are depressingly common — Nathaniel has enjoyed lending her authenticity to Pornhub’s public persona.

“I haven’t changed to conform to people’s preferences or anything,” she said. “I take pride in that.”

Read the entire article on Mashable and follow Pornhub on Twitter and Instagram.

Image source: Pornhub via Mashable.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Show More