Williams Trading Certifies More Than 100K Associates With WTU

Williams Trading Certifies More Than 100K Associates With WTU

PENNSAUKEN — Williams Trading University (WTU), a free adult e-learning resource, has certified over 100,000 store associates since its 2015 launch.

Designed to provide support to retailers, the platform allows store owners and employees to stay up to date on the latest product information and services in addition to recognizing and rewarding sales achievements.   

CEO of Williams Trading, Robert Pyne Jr. congratulated and thanked WTU’s partners in light of the accomplishment stating, “The vendor participation has been excellent since it’s inception and the adult store owner community has embraced this tool to further promote education at the retail level."

Scott D., Williams’ marketing and sales director, remarked, “Williams Trading University debuted over 4 years ago to our customer base as the first adult distributor to offer e-learning 24/7 in a format that can be used by store operators and sales associates. When we first created this concept we set a goal to certify over 10,000 associates within one year. To date, we have certified over 100,000 associates and lead the adult industry with the largest range of courses available and the highest participation rate.”

Courses are designed in collaboration with WTU’s vendor partners and typically range from 2-7 minutes in length. Courses are embedded with videos and rollover features to promote interactive learning experiences for users with game-like features set to be integrated in the near future. WTU also plans to develop specific learning channels by brand with System Jo, Pipedream, Nasstoys, Satisfyer, CalExotics, Cloud 9 Novelties and Wet Lubricants currently slated in development.

Click here for the complete WTU University course portfolio.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More