LAS VEGAS — WebMediaProz has announced the rollout of Malefans.com, a new user-generated content platform.
In operation for 16 years, WebMediaProz manages such performer sites as PeterFever.com and DominicPacifico.com and runs the Zbuckz.com and Dickbank.com affiliate programs.
“Gay-owned and operated and built completely in-house, Malefans brings several new features and a new focus to the burgeoning space of fan clip subscription websites, notably the ability to import a white label version to studios or models that can be skinned, branded and published to a custom URL for an instant money-making website,” a rep said.
Among the first projects to take advantage of Malefans is HardOnHotel.com, launched by Pacifico to offer fans a different, more impromptu vision of the performer and producer.
Although currently focused on gay adult, Malefans is customizable to “straight, glamour and trans markets via the white label versions, and planned future websites will merge and present those niches library-style,” said the rep.
Andie Yancey, the Malefans “platform architect,” is also working on a “translation matrix that will bring local-language versions to international markets.”
She notes the potential of the MaleFans platform. "We've all worked with white labels before and except for a logo and a few colors, they almost all look the same,” she said. “So when I developed Malefans' white label system I added the ability to customize the design to fit whatever look, format and layout works best for the studio's brand and traffic base."
Danny Zeeman, CEO of WebMediaProz and Zbuckz, identified growth potential in the space for fan clip subscription platforms. “We've spent the past two years listening to both studios and performers and developed a robust, innovative new platform that will help everyone in our community work together to make more money,” he said. “Malefans offers both models and studios the fastest and easiest way to earn extra income off of existing content.”
Performers can “create their own subscription site on their own URL” and upload content from their phones. Studios and labels may “upload BTS material, amateur casting clips or existing membership content and let us create a white label site which we can then plug into our existing traffic networks, allowing us the ability to cross-sell, upsell and market their fan and membership sites,” said Zeeman.
Anyone with existing content can make use of the platform. “We offer a very competitive 75% commission with the ability to earn up to 80% for our top performers and studios,” Zeeman notes, “plus we have unique traffic sources models can tap into that none of the other networks offer.”
