BARCELONA — ExoClick has launched a new video slider ad format for advertisers and publishers.
According to the company, its video slider is similar to the instant message format, but it displays a video instead of an image.
Once a webpage has loaded, the end user will see the video ad slide in from the bottom right of the screen. Below the video, as it plays, is a yellow progress bar. The end user can turn the sound on or off, but to make the ad format compliant the default setting must be set to “sound off.” If the end user visits another browser tab, the video will pause and play again once the user returns to the page. The entire video is clickable, sending the viewer to the advertiser’s landing page.
The end user can also close the ad via a button on the top right-hand corner of the video. Once closed or after the entire video has played, the ad slides out from the bottom right of the screen and disappears.
“The video slider is the perfect solution for publishers of photo-only websites who want to monetize their content with video ads, or for publishers who want to place video ads on a page that does not display video content, [with] ExoClick guaranteeing a 100 percent fill rate for the video slider,” Evangelos Ziridelis, ExoClick’s sales and ad operations director, explained. “For advertisers, this ad format is compelling for the end user because the ad slides in to catch their eye. Advertisers should ensure that the content the video ad is showing matches the niche of the website they are targeting to obtain a higher CTR.”
The video slider is fully responsive and works on all browsers. It is available for CPM, CPV and CPC.
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