Sliquid Adds New Educational Retail Material For 'Sliquid 101'

Sliquid Adds New Educational Retail Material For 'Sliquid 101'

DALLAS — Sliquid has announced the addition of educational in-store retail material to their marketing and educational campaign, Sliquid 101.

Having launched last September, the Sliquid 101 campaign aims to address various questions the Sliquid customer service team receives daily. The campaign's main component, an interactive online quiz, has now been expanded to include an in-store infographic available directly to retailers.

According to reps, the new in-store tool is designed "to help the consumer but also to assist the salesperson in navigating the needs of each customer to make an informed Sliquid purchase."

Michelle Marcus, Sliquid's VP of sales and merchandising, commented, “As Sliquid’s 'Road Warrior' leading the product education I have found our 101 Campaign to be of an essential added value to our growing representation of distributor and retailer partners, globally."

In order to addres consumer needs and expercations, the 101 chart more clearly defines formulas across Sliquid's product lines, delivering a more direct-to-consumer shopping experience. 

"The feedback from our retail partners has been incredibly optimistic from the initial presentation of the tool’s potential to its proper use in-store," said Marcus. "Sliquid 101 presents a more concrete sense of ease in the buying process, therefore yielding a higher probability of a direct sale for our retailers."

According to Erik Vasquez, Sliquid's marketing director, "Customers visiting our website indicated an overwhelming appreciation for the autonomous aspect of the quiz component. With this feedback in mind, we decided to produce the chart so that all customers were able to partake in the usefulness of this campaign."

Interested retailers can call Sliquid’s office directly at (800)-SLIQUID or email Michelle@sliquid.com or Erik@sliquid.com directly.

Online retailers and bloggers can request a customized Sliquid 101 quiz

For more from Sliquid, find them on Facebook and follow them on Twitter.  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

Show More