Performer, Producer Rock Rockafella Announces Retirement, Candidacy for President

DALLAS — Performer and producer Rock Rockafella has announced he will again step away from adult entertainment and has declared his candidacy for President of the United States in 2024.

Although he no longer plans to perform or produce, he intends to remain involved with the day-to-day operation of his eponymous labels, Rockafellaz Entertainment, founded 13 years ago, and the more recent RocksBoys.com.

He has launched RichardCooper2020.com and a Twitter handle announcing his candidacy for President; he has not apparently declared a political affiliation. Cooper is the name by which he now intends to be known.

“The time has come for me to change the direction that I would like to take my life,” said Cooper. “I am deeply appreciative of all the support received from the fans and followers I have gained over the years.”

A “new face for the brand and CEO” for the production company will be named in due course.

“I have decided to focus my energy on running for office. I’m asking my fans and supporters that have been following my journey — stick by my side on my next journey,” he said.

In 2011, Cooper retired from adult and returned within several years to revive his eponymous label that featured fan-favorite studs Castro Supreme and Tiger Tyson, among others.

Find Rockafellaz and RocksBoys online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

PASS Names 3 New Board Members

Performer Availability Screening Services (PASS) has named RubyLynne, Beth McKenna, and Kira Noir as new members of its board of directors.

Avery Lust, Ariel Demure Headlines 'TS Chronicles 2' From TransSensual

Avery Lust and reigning XMAs Trans Performer of the Year Ariel Demure topline “TS Chronicles 2” from Mile High Media studio imprint TransSensual.

Adriana Chechik Returns to Blacked Raw With Blake Blossom

Adriana Chechik and Blake Blossom star with Sheem in the latest release from Vixen Media Group (VMG) studio imprint Blacked Raw.

Rocco Siffredi Makes On-Camera Return, Launches New Creator Platform

and he’s doing it in a way that reflects both his legacy and the creator-driven landscape shaping today’s market. His latest endeavor is built entirely around collaborations, an approach he says immediately energized him and clarified what this new chapter should look like.

Reagan Foxx Leads 'The Substance' Parody From MYLF

2023 XMAs MILF Performer of the Year Reagan Foxx stars in MYLF's ‘The Substance’ parody, titled “A Sluttier Version of Yourself.”

Jessi Rae Makes Her Deeper Debut

Vixen Media Group (VMG) exclusive Jessi Rae has made her debut for the studio's imprint Deeper, alongside multi-XMAs winner Isiah Maxwell in “Key Mistress.”

Angela White Fronts Latest From Brazzers

Multi-XMAs winner Angela White stars with Scott Nails in the latest release from Brazzers, “Run Club Rules.”

Richard Mann Drops New Evil Angel Scene With Mercy Muse

Mercy Muse stars in a new Evil Angel scene alongside director/performer Richard Mann.

Liz Jordan on Creative Confidence and Earning Her Vixen Angel Wings

On the first day of COVID lockdowns, Liz Jordan got temporarily laid off from her job at Pressed Juicery. While waiting to get called back to work, she decided to launch a casual side hustle.

Leilani Li Stars in New Scene From Black-TGirls

Leilani Li stars in a new solo scene for Black-TGirls, titled “I Heart Leilani Li.”

Show More