WASSERBILLIG, Luxembourg — Following the close of the summer ANME show held last week at the Marriot Hotel in Burbank, California, the pjur group and their exclusive North American distribution partner, WOW Tech, have announced yet another successful expo experience.
As a leading manufacturer of premium intimate care products, pjur was on display along with WOW Tech's other brands, including We-Vibe and Womanizer, showcasing their latest releases to the crowd of international buyers and manufacturers.
Reps noted that the focus at the pjur booth was on the company's new "brand space concept," which features new retail displays and other point-of-sale (POS) materials. Originally imagined to make it easier for sales reps to recommend pjur products, the brand space concept includes creating a "clear portfolio structure," rolling out in-store orientations and creating a brand experience for consumers.
“We’ve had a lot of positive reactions from retailers," said Alexander Giebel, CEO and founder of pjur. "Actually, we sold all available shelves and slat skins!"
The premium adjustable POS slat walls are particularly practical for retailers as they can be condensed to accommodate limited store space. As per a rep, "The concept bundles all existing POS initiatives and aims to improve and harmonize the brand’s profile both on and offline."
For more from pjur, visit them online here.
