Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

LOS ANGELES — Bedroom Products has released Ease, a beginner-friendly anal relaxation glide. 

Ease is the company's first anal-specific product. A rep notes the mess-free 5 percent lidocaine serum works to alleviate discomfort during anal play and promote comfortable penetration. Applied prior to intercourse, Ease is fast-acting, safe for use with non-latex condoms and can be used with water-based and silicone lubricants. 

Tracy Leone, Bedroom Products director of sales commented, "Our pleasure-positive approach with Bedroom Products hones in on accessibility and affordability for all consumers, and Ease fits in seamlessly with these strategy initiatives. Sleek packaging, non-intimidating product sizes and the cohesive Gentlemen’s Collection display incorporate equal parts sexy and sophisticated.” 

Bedroom Products' branding reflects the company's goals at the consumer level by "encouraging exploration of potentially 'taboo' sexual health matters with a little less hesitancy," she said. "This blueprint has translated successfully thus far, and we thank our distribution and retail partners for putting their faith in Bedroom Products."

Each Ease unit comes with two 10ml bottles. Reps noted that the compact size makes them ideal for "stashing in a suitcase, gym bag, pocket or purse for impromptu and on-demand sexual encounters." 

Brick displays containing 10 units of Ease are available as a countertop display, or as an interchangeable slide-out component to the Gentlemen’s Collection point-of-purchase display, which includes the Climax clitoral enhancer, Last delay spray, Silky silicone-based lube and Smooth water-based lube. 

Bedroom Products will showcase its entire collection at the Sex Expo in Brooklyn, taking place September 21-22. Click here for more information. 

For sales information, contact Tracy Leone at (818) 888-8738 or tracy@bedroomproducts.com

For the latest on Bedroom Products, visit them online

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Rocks Off Debuts 'Gemini' Vibrator, 'Palm' Stroker

Rocks Off has introduced its new Gemini vibrator and Palm stroker.

Show More