HORSHAM, Penn. — Xgen Products has announced a new partnership with Australian distributor LonBrook to grow the Envy Menswear underwear collection in Australia.
“Together with LonBrook, we are working toward increasing Envy’s visibility and demand Down Under,” said Andy Green, president of Xgen Products. “Michael Bassett, the owner and managing director of LonBrook, has a smart approach to marketing and creating brand recognition which makes him a good steward for the line. I’m looking forward to a long relationship.”
LonBrook is now offering all of Envy’s top styles, comprising over 70 style and color combinations, besides planograms for visual displays and point-of-purchase materials. Notably, Envy’s marketing and merchandizing collateral are included in the wholesale packages to support retailers.
