LOS ANGELES — AmateurPorn.com has rebranded to APClips.com, to give the company “an influential new identity in the expansion and development of the site and our customer base.”
The transition will not affect its subscriber login information, account data or saved content.
“As AmateurPorn has grown, the term ‘amateur’ is no longer an accurate description of many of our content creators,” said a rep, who added, “we did not wish to insult or inaccurately categorize any of our creators in this manner.”
“We also realized that the term ‘porn’ was perhaps not entirely inclusive and might even be alienating to many creators who did not consider ‘porn’ to be an accurate description of their content; such as creators of softcore erotica, glamour or non-nude content,” the rep explained. “We also feel that ‘APClips’ is far more brand-able internationally than ‘AmateurPorn,’ which we think is an important long-term consideration for international creators and their fans.”
The change will affect the company’s online presence in emails, social media and search engines “with more inclusive freedom in presenting our content creators’ brands, away from the expectation of producing amateur porn.”
According to the company, there are currently over 3,000 independent content creators on the platform, selling over 70,000 video clips, with 200 new creators joining every month. The site boasts 100,000 registered fans who use APClips’ token-based platform.
For more information, visit APClips.com.
