BARCELONA — Bijoux Indiscrets has announced two major changes to its strategy for the United States, first appointing Kalie Kramer as its new U.S. sales manager and subsequently naming Entrenue as its exclusive U.S. distributor.
In her new position, Kramer will manage Bijoux Indiscrets' account as it pertains to the North American market and will act as a liaison between the manufacturer and Entrenue during the transition period into their exclusive partnership.
Kramer, who has been with Entrenue since 2016, has an extensive background in wholesale and retail since graduating from the University of Arizona with a degree in Retailing and Consumer Sciences.
She can be reached at kkramer@bijouxindiscrets.com.
Entrenue has been managing Bijoux Indiscrets' key U.S. accounts for the past three years. Regarding their reinvigorated partnership, Bijoux Indiscrets co-founder, Elsa Viegas, said that it is "a pleasure to join forces and announce Entrenue as our exclusive distributor for the United States. Our business and brand philosophy match and we know our brand will be in the best hands. We have a profound admiration for Entrenue’s team and we are proud to call them friends."
As of now, Entrenue will carry Bijoux Indiscrets full range of products and upcoming collections.
