Williams Trading Now Shipping 300 New Fall Releases

PENNSAUKEN, N.J. — Williams Trading has added an expansive 300 new items to its catalog in anticipation of a busy fall buying season. 

New items from brands including XR Brands, Fleshlight, CalExotics, Nasstoys, Blush, Adam & Eve, Pretty Love, LELO, Pipedream, Satisfyer, SI Novelties, Vixen, Oxballs, Shots and Lovehoney are available now and shipping.

Due to the volume of new releases, Williams Trading has divided its latest portfolio into three smaller segments and added custom landing pages for each brand. 

“We are pleased to be offering a one-stop solution for adult retailers with one of the widest assortments of adult novelty brands,” said Rich Pyne, VP of sales.  

Fall Phase I New Releases includes products from XR Brands, Fleshlight and CalExotics, while Phase II features products from Nasstoys, Blush, Adam & Eve and Pretty Love. Phase III includes LELO, Pipedream, Satisfyer, SI Novelties, Vixen, Oxballs, Shots and Lovehoney.

For ordering and product information, call (800) 423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support, click here

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Show More