Williams Trading University Adds New Intimate Earth Course, Sensuva Training Modules

PENNSAUKEN, N.J. — Williams Trading is pleased to announce the addition of a new Sensuva training module and of a new course from Intimate Earth on Williams Trading University (WTU), the free e-learning platform available to existing and new accounts.

Sensuva Natural Lubricants and Enhancements will introduce WTU students to the brand’s collection of sexual health and wellness products. Crafted of all-natural botanicals, essential oils and extracts, Sensuva products are created using original formulas in the United States, with the goal of “helping consumers feel more turned on, aroused, and connected to their partners,” according to a rep.

The collection covered in the training module includes long- and short-term arousal solutions, enhancers, desensitizers, erotic cosmetics and a wide range of personal lubricants.

Sensuva has a wide variety of lubricants, all formulated without chemical preservatives — such as Phenooxyethanol and Tetrasodium EDTA. Their water-based and Ultra Thick Water-Based lubricants are 99 percent natural, and all of their lubricants have FDA approval.

Students will discover the different types of lubricant varieties offered by Sensuva, which includes the brand’s exclusive flavored hybrid lubes — billed as the first of their kind.

The next category of Sensuva products covered in the training focus on arousal products for both men and women, including the brand’s flagship On for Her, which comes in three intensities: Lite, mild Original and Ultra.

During the training, students will also watch a video featuring sexual health expert Dr. Jennifer Berman, M.D.

The module also covers Sensuva’s Foreplay line of products, most of which help provide an additional layer of excitement to massage and oral pleasure, and Sensuva’s Erotic Cosmetics line.

The new course from Intimate Earth, “Intimate Earth: Line Review,” will introduce WTU learners to the company’s innovative, award-winning collection of products.

Focusing on customers’ health with cruelty-free, 100 percent vegan formulations, Intimate Earth has taken a modern apothecary approach to providing “optimal pleasure and safety to consumers,” according to a rep.

Using ingredients that have been around for millennia instead of chemicals, Intimate Earth products are paraben-free, gluten-free, benzocaine-free and menthol-free.

Within this course, students will be introduced to five categories of Intimate Earth products: Natural Flavors Glides, Signature Glides, Arousal Serums, Aromatherapy Massage Oils and Toy Cleaners.

There are six different products offered in Intimate Earth’s Signature Glides collection: Defense Protection Glide, Melt Personal Glide, Hydra Natural Glide, Soothe Anal Antibacterial Glide, Ease Silicone Glide and Elite Ultra Soft Silicone Glide.

These products contain a variety of all-natural extracts and ingredients and WTU students will be introduced to each and discover what sets them apart from other lubricants.

Intimate Earth also offers a line of six arousal serums: there are two clitoral arousal serums, Gentle and Intense; two serums created for anal use, Adventure and Daring; a g-Spot serum, Discover; and Embrace, an alum-free serum that contains all-natural capsicum. Used as a tightening serum, this a product meant to enhance both partners’ pleasure.

Students will also learn about Intimate Earth Aromatherapy Massage Oils and Intimate Earth’s Green toy cleaner.

To register for WTU courses, click here.

For ordering and product information, contact Williams Trading at (800) 423-8587, or visit their website.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Show More