BARCELONA — ExoClick is going beyond the usual one-day Black Friday sales to offer a “Black Month” special for the entire month of November.
The 30-day promotion will offer advertisers 50 percent cash back on three popular ad formats: video slider, push notifications and email clicks.
Available on CPC, CPV and CPM, the video slider is similar to the instant message format but displays a video instead of an image. Once a webpage has loaded, the user will see the ad slide in from the bottom of the page.
Push notifications, available on CPC or CPM, are sent to opted-in users of a publisher’s website. Users receive it on their desktop, tablet and mobile devices even when they are not browsing the internet. This format can offer high CTRs because users have opted-in to receive the ads.
Available on CPC campaigns, email clicks rely on a message being sent to the end-user which contains a call to action and includes the advertiser’s link that directs the user to the advertiser’s landing page or sign-up form.
To qualify for the cashback offer, advertisers must increase their spend on one, two, or all three ad formats during the month of November by $500 or 500€ per format, in comparison with their spend on the same format(s) during October 2019.
According to the company, advertisers do not need to apply to be part of the promotion, as it will automatically monitor campaigns buying these three formats, and once an advertiser’s campaign spend reaches $500 or 500€ or more, they will receive cash back in December to spend on ExoClick traffic.
Among the promotion’s rules, the cash-back is capped at a maximum payment of $1,000 or 1,000€ per ad format and will be transferred directly to each qualifying advertiser’s account no later than Monday, December 9.
The credit can only be spent on ExoClick’s traffic and is usable for buying any ad format and the advertiser must follow ExoClick’s compliance guidelines, as any breach of these guidelines will disqualify the advertiser from further participation in this promotion.
The promo is open to all advertisers and begins at 12 midnight (EST) tomorrow and runs through noon November 30.
ExoClick also offers tips for maximizing video slider, push notification and email clicks advertising campaigns.