Report: Nutting Continued Unabated Through November

Report: Nutting Continued Unabated Through November

LOS ANGELES — An informal study by Mashable reporter Andy Moser concluded that #NoNutNovember (NNN) — an internet-based phenomenon associated with the masculinist cult of semen retention around online forums — has once again been a failure.

“The internet may be publicly pledging a vow not to nut,” Moser concluded, “but most of the internet is probably lying.”

Moser writes that over the past few years, “NNN has gained traction on social media and is now something of a cultural staple.”

The reporter devised a strategy to measure the level of success of this prudish stunt —which, scholar Eleanor Janega has shown, has its origins in debunked Medieval and Victorian notions of male strength, virtue and purity — by correlating it to online porn traffic.

Moser explained he "did gather some facts to help us crack this nut. Porn site traffic may not be the perfect metric for gauging NNN participation. Just because people are watching porn, doesn't necessarily mean they're masturbating, or orgasming for that matter. And it's entirely possible to nut without the aid of porn."

"However, for the sake of this conversation, let's assume that most people watching porn are doing so in order to get their nut on," he said.

"NNN isn’t a new trend for us,” Pornhub Vice President Corey Price told Moser. “2019 is the third year we’ve noticed people talking about and posting memes around NNN. It has no tangible effect on Pornhub traffic."

For Andrew Moser’s complete study, “No Nut November doesn't actually affect porn traffic,” visit Mashable.

For XBIZ’s op-ed "'#NoNutNovember' and the Prudish Cult of Semen Retention,” click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BranditScan Launches 'Referral Rush' Promo

BranditScan has launched its Referral Rush promotion for creators.

2025 AltStar Awards Nominees Announced

Nominations have been announced for the 2025 AltStar Awards, aka the AltPorn Awards, presented by Bad Dragon.

AI Erotic Storytelling Platform 'AIEroticSmut' Launches

AIEroticSmut.com, a DIY erotic storytelling platform, has officially launched.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Support Group for Performers' Partners

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Show More