BERLIN — We-Vibe and Womanizer are calling out to "professional pleasure seekers" that want to join their "MasturbaTEAM" of sex toy testers.
“We masturbate for science," says Johanna Rief, head of sexual empowerment at We-Vibe and Womanizer, adding that the brands’ goal is to develop products that satisfy customer needs and desires.
"This is only possible, if we incorporate the feedback of customers directly into product development," Rief said. "We take our job seriously and invest in R&D. All new products go through several development and testing phases, from the alpha testing with 10-20 employees to the actual product testing with about 100 external testers.”
In 2019, We-Vibe and Womanizer launched a sex toy tester panel — the MasturbaTEAM. According to the company, a thousand people from around Europe registered for the tester panel, even before the brands announced the panel to consumers officially.
The MasturbaTEAM grew by over 300 percent in less than a week, the company says. With more than 3,000 people signing up, the tester panel will roll out globally in the New Year.
"Interested parties can register for free and receive an email as soon as a product is available that matches their preferences,” Rief said. “Potential testers just need to provide a few details on their preferences before receiving their neutral and discreet package in the mail. This way our testers can participate depending on their mood, desire and time.”
Following their product testing, participants are required to fill out a survey including their honest feedback.
“The more honest, the better, to further develop the products according to consumer needs,” the company said. “The results of the survey are evaluated internally and anonymously before going to the respective departments. Tester addresses are deleted after the products have been sent. The toy can be kept as a thank-you and reward for your efforts!”
To sign up, visit wewantyou.wowtech.com.
