WOW Tech Seeking Toy Testers in Europe

WOW Tech Seeking Toy Testers in Europe

BERLIN — We-Vibe and Womanizer are calling out to "professional pleasure seekers" that want to join their "MasturbaTEAM" of sex toy testers.

“We masturbate for science," says Johanna Rief, head of sexual empowerment at We-Vibe and Womanizer, adding that the brands’ goal is to develop products that satisfy customer needs and desires.

"This is only possible, if we incorporate the feedback of customers directly into product development," Rief said. "We take our job seriously and invest in R&D. All new products go through several development and testing phases, from the alpha testing with 10-20 employees to the actual product testing with about 100 external testers.”

In 2019, We-Vibe and Womanizer launched a sex toy tester panel — the MasturbaTEAM. According to the company, a thousand people from around Europe registered for the tester panel, even before the brands announced the panel to consumers officially.

The MasturbaTEAM grew by over 300 percent in less than a week, the company says. With more than 3,000 people signing up, the tester panel will roll out globally in the New Year.

"Interested parties can register for free and receive an email as soon as a product is available that matches their preferences,” Rief said. “Potential testers just need to provide a few details on their preferences before receiving their neutral and discreet package in the mail. This way our testers can participate depending on their mood, desire and time.”

Following their product testing, participants are required to fill out a survey including their honest feedback.

“The more honest, the better, to further develop the products according to consumer needs,” the company said. “The results of the survey are evaluated internally and anonymously before going to the respective departments. Tester addresses are deleted after the products have been sent. The toy can be kept as a thank-you and reward for your efforts!”

To sign up, visit wewantyou.wowtech.com. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Show More