Steve Sav Joins Evolved Novelties

Steve Sav Joins Evolved Novelties

LOS ANGELES — Evolved Novelties has tapped Steve Sav for the role of executive sales director, effective immediately.  

Sav makes the move after 15 years of sales and management experience at Pipedream Products, and 10 years of buying for companies like Spencer Gifts, Claire’s and QVC.

“[Evolved Novelties President] Greg [Alves] has put together a world-class sales team that is trusted and respected throughout the adult novelty industry, and I want to be a part of that,” says Sav, who received the XBIZ Senior Leadership Award in 2017. “Also, their toys are incredible. Evolved is pulling out ahead each year with new innovations and unique designs. There’s so much for people to get excited about in terms of putting new ideas on the shelf.”

Sav brings his international expertise to the job, having managed not only accounts in the U.S. and Canada, but also Russia, Kazakhstan, South Africa and Asia.

“Connecting with people is what I enjoy most, so I’m laser-focused on the customer’s needs and meeting their expectations,” Sav said. “I’ve done store trainings and presentations for groups of five to 150, and they’re always eye-opening, always helpful. There’s nothing like getting in front of the customer at a brick-and-mortar store.”

Alves says that the company “couldn’t be happier to welcome Steve to the team. His reputation precedes him as one of the top salespeople in the sexual health and wellness space, and we’re very excited to have him on board.”

The company says that between Sav’s new position and Evolved’s European headquarters in the Netherlands, run by Raymond Houtenbos, it is confident about new opportunities for the upcoming year and their next level of success around the globe.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More