HORSHAM, Penn. — Xgen Products has teamed up with three of its Australian partners in an effort to help with the recent brushfires that have devastated the country. From now until February 29, Xgen Products will donate 10% of all sales through Calvista, LonBrook and Windsor Wholesale to the Australian Red Cross.
“The brushfires in Australia have had an impact on the entire country, not just the New South Wales region,” said Andy Green, President of Xgen Products. “We have some of the best partners and customers in Australia, and wanted to help in any way we could.”
The Australian Red Cross provides emergency assistance, psychosocial first aid and practical support, as well as greets people evacuated by air and sea, and helps to reconnect families. They also carry out recovery assessments and distribute food and water.
“It’s exciting that all three of our partners stepped up without question,” added Green. “I know they’ll do a great job promoting our brands, so the more sales we have, the more we donate!”
As of this week, the Australian brushfires have claimed the lives of over half a billion animals and have set over 25 million acres ablaze. "To put that in perspective," a rep noted, "these brushfires are about 80 times the size of the deadly California wildfires of 2019."
With this commitment, Xgen Products joins a slate of other adult companies and performers, including FanCentro, Riley Reid and Instagram model Kaylen Ward most recently, who have launched fundraising efforts for various charity and relief organizations in Australia.
For more information or to donate to the Australian Red Cross directly, click here.
