AV Industry Seeks to Compel U.K. to Begin Adult Site Age Checks

AV Industry Seeks to Compel U.K. to Begin Adult Site Age Checks

UNITED KINGDOM — A group of age verification technology providers has launched legal action to require the U.K. government to reverse its decision to abandon a law requiring age checks for adult websites.

The claimants include AgeChecked, AVSecure, AVyourself and VeriMe.

The suit is receiving support from a wide range of stakeholders, including the Children’s Charities’ Coalition on Internet Safety (CCCIS), which includes the National Society for the Prevention of Cruelty to Children (NSPCC), Barnardo’s children's charity and the Children’s Society.

"If a judicial review is the only way of getting better protection for [minors], then we are all in favor but it should never have come to this,” explained John Carr OBE, Secretary of the CCCIS. “Everything was in place and ready to go. [Minors] who could have been protected from truly horrific sexual images will instead be exposed to them. That cannot be right.”

The AV law was passed by Parliament as part of the Digital Economy Act in 2017 and was to come into force by Easter 2018. It was first delayed until July 2019, and then a further delay was announced after the Department for Digital, Culture, Media and Sport (DCMS) failed to complete European Union processes required for new regulations.

The aim of the new law was to protect [minors] from stumbling across adult-oriented material online through AV checks on all adult websites accessible to the U.K.’s internet users. The British Board of Film Classification (BBFC) was appointed as a regulator.

The legal action launched today is asking a High Court judge to instruct the government to implement the new law. The case argues that while the Secretary of State for Culture was given the discretion to decide on when to introduce the law, she did not have the legal authority to simply ignore the law and abandon it altogether.

“It has been enormously frustrating to know that AgeChecked and others have had independent, secure and anonymous AV systems ready-to-go for over a year now, only to be face years of delay before the child protection measures Parliament requires are brought into effect,” CEO Alastair Graham said. “Through this action, we are asking the government to rethink its timescale, and work with the AV industry to implement this within months, not years, using the legislation that is already on the statute book.”

AVSecure CMO Stephen Winyard echoed Graham's concerns.

“We were ready. The adult industry was heavily engaged and implementing age verification. The BBFC was ready,” he said. “The decision to abandon the Digital Economy Act Part Three was outrageous and millions of children are once again still easily able to access hardcore pornography online.”

The U.K. leads the world in developing age checking technology, with other countries such as Australia, New Zealand, Poland and the United States among the countries studying the approach developed by the U.K., where thousands of age-checks are undertaken every week for online purchases of alcohol and tobacco, or for access to gambling websites.

“We encourage the government to think again and bring back the well-thought-out and effective law that not only has Royal Assent but the support of parents all over the U.K.,” Winyard concluded.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kazumi Guests on Chaturbate's 'Sex Tales' Podcast

Kazumi is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall, and streaming on the company’s “Camming Life” YouTube channel.

WIFEY Publishes 'Hotwife Paradox' Report

Vixen Media Group studio imprint WIFEY has published a report on the hotwife lifestyle.

Pineapple Support Partners with Better Life Science's 'STD Hero'

Pineapple Support has partnered with Better Life Science brand STD Hero.

Brazil Sets Enforcement Timeline for New AV Rules

Brazil’s National Data Protection Authority (ANPD) on Friday published a timeline outlining planned steps for monitoring and enforcing age verification under the country’s Digital Statute for Children and Adolescents (Digital ECA), which took effect Tuesday.

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Show More