AV Industry Seeks to Compel U.K. to Begin Adult Site Age Checks

AV Industry Seeks to Compel U.K. to Begin Adult Site Age Checks

UNITED KINGDOM — A group of age verification technology providers has launched legal action to require the U.K. government to reverse its decision to abandon a law requiring age checks for adult websites.

The claimants include AgeChecked, AVSecure, AVyourself and VeriMe.

The suit is receiving support from a wide range of stakeholders, including the Children’s Charities’ Coalition on Internet Safety (CCCIS), which includes the National Society for the Prevention of Cruelty to Children (NSPCC), Barnardo’s children's charity and the Children’s Society.

"If a judicial review is the only way of getting better protection for [minors], then we are all in favor but it should never have come to this,” explained John Carr OBE, Secretary of the CCCIS. “Everything was in place and ready to go. [Minors] who could have been protected from truly horrific sexual images will instead be exposed to them. That cannot be right.”

The AV law was passed by Parliament as part of the Digital Economy Act in 2017 and was to come into force by Easter 2018. It was first delayed until July 2019, and then a further delay was announced after the Department for Digital, Culture, Media and Sport (DCMS) failed to complete European Union processes required for new regulations.

The aim of the new law was to protect [minors] from stumbling across adult-oriented material online through AV checks on all adult websites accessible to the U.K.’s internet users. The British Board of Film Classification (BBFC) was appointed as a regulator.

The legal action launched today is asking a High Court judge to instruct the government to implement the new law. The case argues that while the Secretary of State for Culture was given the discretion to decide on when to introduce the law, she did not have the legal authority to simply ignore the law and abandon it altogether.

“It has been enormously frustrating to know that AgeChecked and others have had independent, secure and anonymous AV systems ready-to-go for over a year now, only to be face years of delay before the child protection measures Parliament requires are brought into effect,” CEO Alastair Graham said. “Through this action, we are asking the government to rethink its timescale, and work with the AV industry to implement this within months, not years, using the legislation that is already on the statute book.”

AVSecure CMO Stephen Winyard echoed Graham's concerns.

“We were ready. The adult industry was heavily engaged and implementing age verification. The BBFC was ready,” he said. “The decision to abandon the Digital Economy Act Part Three was outrageous and millions of children are once again still easily able to access hardcore pornography online.”

The U.K. leads the world in developing age checking technology, with other countries such as Australia, New Zealand, Poland and the United States among the countries studying the approach developed by the U.K., where thousands of age-checks are undertaken every week for online purchases of alcohol and tobacco, or for access to gambling websites.

“We encourage the government to think again and bring back the well-thought-out and effective law that not only has Royal Assent but the support of parents all over the U.K.,” Winyard concluded.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Brazzers Launches Model Management Division 'Brazzers Creator'

Brazzers has launched its new full-service model management division, Brazzers Creator, offering content management services across multiple platforms.

FTC Promises 'Vigorous' TAKE IT DOWN Act Enforcement

The Federal Trade Commission is warning platforms that the agency will strongly enforce the notice-and-removal requirements of the TAKE IT DOWN Act, which go into effect next week on May 19.

STD Hero Joins Pineapple Support as Sponsor

Better Life Science brand STD Hero has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Miami Speaker, Open-Floor Conversation Guide Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 11-14 at the Goodtime Hotel in Miami Beach.

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

UPDATED: Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3 in the case of Aylo, which filed suit in the matter.

JustFor.fans Launches 'JFF Create' iPhone App

JustFor.fans (JFF) has launched its new iPhone creator management app, JFF Create.

ShootXEvents Joins ASACP as Media Sponsor

ShootXEvents has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Pornhub Unblocks UK Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in the United Kingdom will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s U.K. age-verification process.

Show More