'Tour De Male Roadshow' Kicks Off, Adds Blush to Roster

'Tour De Male Roadshow' Kicks Off, Adds Blush to Roster

LOS ANGELES — System JO, Boneyard and Magic Silk announced today that they are once again combining forces — this time with the addition of Blush Novelties — to launch a second leg of the all-male product-focused roadshow tour.

The latest leg of the Tour de Male kicks off in Los Angeles on February 24 and heads north covering Central California. Booking is open for micro-events and in-store product training during the last week of February through the beginning of March. Trainings will include information about products to provide associates and management with fresh and insightful talking points to engage in more lucrative and meaningful conversations with consumers.

The companies are also offering in-person training to prepare for seasonal traffic, while highlighting new products and “surprises around the corner.” Retailers will be provided with product samples and assisted with merchandising suggestions to increase their bottom line.

The partnership among the brands highlights cross-sale opportunities and add-on potential, the companies say.

"We are excited to launch the second leg of the tour in Central California,” said Rob Reimer from Boneyard. “The first leg of the tour last year was so incredibly well received by the stores, that it was a no-brainer to continue in new regions. It is great for the stores because it saves them valuable time and money by scheduling four training sessions in one shot, reducing labor costs without having to schedule multiple presentations. On top of that, they also receive the most current information about consumer trends within the male category.”

Reimer continued, “The ROI of in-store training is invaluable. Being able to train on new products in person and provide one-on-one sales coaching is the reason why our industry is growing so fast. Adding in the educational element that we provide for our clients, helps when speaking with customers to ensure a relationship that will help keep a business growing for years to come.”

For more information, contact events@systemjo.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More