Williams Trading University Launches 2 New LELO Courses

PENNSAUKEN, N.J. — Williams Trading has added two new e-learning courses to its online training platform, Williams Trading University (WTU), in support of LELO products. 

Highlighting the generation of products from the Sona and Soraya lines, the "Sona 2" and "Soraya 2" courses are designed to introduce retailers to new features and functions from both ranges.   

Covering both the Sona 2 and Sona 2 Cruise, the "Sona 2" module introduces the differences between the new products and the original Sona and Sona Cruise; all new Sona products are available in either black, purple or cerise. 

Similarly, the training course for the new Soraya 2 covers the differences between the first generation of the product and the newer version, which is available in aqua, black and deep rose. 

In conjunction with each course, students will be able to download resources from the Resource Tab at the top of the course window. Included in these resources is a chart that highlights the differences between the first generation and second generation of each product, as well as downloadable product sheets. 

At the end of each course, students will be asked to take a quick certification quiz, and upon passing, invited to register their completion of the course, which counts towards a monthly prize drawing. 

For ordering and product information, call a Williams Trading sales representative at (800) 423-8587 or visit williamstradingco.com. For drop shipment and e-commerce support, click here

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Connect' Line

CalExotics has expanded its app-controlled Connect line with three new products, Explorer, Warming Wand, and Advanced Probe.

JO Debuts 'Vitalize' Skincare Line

JO has introduced its new Vitalize collection of skincare products.

Group C CEO Helena Catoir Meets With Pierre Woodman for Industry Casting Game

Board game company Group C CEO Helena Catoir has met with casting director Pierre Woodman to discuss the new industry-themed release, “Woodman Casting X — The Game.”

Blush Debuts 'Candice' From 'EnLust' Stroker Collection

Blush has introduced the new Candice stroker sleeve from its EnLust line.

Honey Play Box Introduces 'Vibrosa Mini' Egg Vibe

Honey Play Box has debuted its new Vibrosa Mini app-controlled egg vibrator.

Blush Introduces 'Temptasia Ardor' Collection of Bondage Accessories

Blush has debuted its Temptasia Ardor collection of bondage accessories at the Altitude Intimates Show in Las Vegas.

SVibe Debuts 'Snail Twinn' Vibe

SVibe has introduced the new Snail Twinn clit-hugging vibrator.

Nalpac Releases 2026 Spring Lingerie Catalog

Nalpac has released its 76-page 2026 spring lingerie catalog, featuring hundreds of products.

Blush Introduces 'Queens Reign' Vibe Collection at Altitude Intimates

Blush has debuted its Queens Reign vibrator collection at the Altitude Intimates Show in Las Vegas, which runs until Tuesday.

Orion Debuts New Style From 'Cottelli Party' Line

Orion Wholesale has added a new style from its Cottelli Party line.

Show More