Williams Trading University Launches 2 New LELO Courses

PENNSAUKEN, N.J. — Williams Trading has added two new e-learning courses to its online training platform, Williams Trading University (WTU), in support of LELO products. 

Highlighting the generation of products from the Sona and Soraya lines, the "Sona 2" and "Soraya 2" courses are designed to introduce retailers to new features and functions from both ranges.   

Covering both the Sona 2 and Sona 2 Cruise, the "Sona 2" module introduces the differences between the new products and the original Sona and Sona Cruise; all new Sona products are available in either black, purple or cerise. 

Similarly, the training course for the new Soraya 2 covers the differences between the first generation of the product and the newer version, which is available in aqua, black and deep rose. 

In conjunction with each course, students will be able to download resources from the Resource Tab at the top of the course window. Included in these resources is a chart that highlights the differences between the first generation and second generation of each product, as well as downloadable product sheets. 

At the end of each course, students will be asked to take a quick certification quiz, and upon passing, invited to register their completion of the course, which counts towards a monthly prize drawing. 

For ordering and product information, call a Williams Trading sales representative at (800) 423-8587 or visit williamstradingco.com. For drop shipment and e-commerce support, click here

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Teasr Launches Live Shopping Platform for Creators and Sexual Wellness Brands

Teasr has officially launched its live-selling and social-shopping platform for wellness brands, creators, educators, and artisans.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Lovense Debuts Upgraded 'Gush 2' Motion Sensing Masturbator

Lovense has introduced an updated version of its Gush 2 male masturbator, which now includes motion-sensing control capability.

Orgie Introduces New Wellness Products

Orgie has debuted three new wellness products.

LELO Debuts 'Mona Spectra' Massager

LELO has introduced its new Mona Spectra vibrating massager.

The Dungeon Store Debuts 'Jester Stick Cane'

The Dungeon Store has released its new Jester Stick Cane for impact play.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More