Williams Trading University Launches 2 New LELO Courses

PENNSAUKEN, N.J. — Williams Trading has added two new e-learning courses to its online training platform, Williams Trading University (WTU), in support of LELO products. 

Highlighting the generation of products from the Sona and Soraya lines, the "Sona 2" and "Soraya 2" courses are designed to introduce retailers to new features and functions from both ranges.   

Covering both the Sona 2 and Sona 2 Cruise, the "Sona 2" module introduces the differences between the new products and the original Sona and Sona Cruise; all new Sona products are available in either black, purple or cerise. 

Similarly, the training course for the new Soraya 2 covers the differences between the first generation of the product and the newer version, which is available in aqua, black and deep rose. 

In conjunction with each course, students will be able to download resources from the Resource Tab at the top of the course window. Included in these resources is a chart that highlights the differences between the first generation and second generation of each product, as well as downloadable product sheets. 

At the end of each course, students will be asked to take a quick certification quiz, and upon passing, invited to register their completion of the course, which counts towards a monthly prize drawing. 

For ordering and product information, call a Williams Trading sales representative at (800) 423-8587 or visit williamstradingco.com. For drop shipment and e-commerce support, click here

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Show More