Pornhub Opens Valentine's Day Pop-Up Store in New York

Pornhub Opens Valentine's Day Pop-Up Store in New York

NEW YORK — Pornhub opened a Valentine's pop-up in New York City this week. The store, in Manhattan's SoHo district, debuted yesterday and will serve customers until 9 p.m. this evening. 

"[T]he experience is more, dare I say, classy?" said writer Ilyse Liffreing in an article for AdAge.com. "If not classy, then at least tasteful. The space is decorated with soft, feminine touches coupled with classic Valentine’s themes — baby-pink balloons fill the windows, blush-pink curtains hang around the room and red rose bouquets sit on countertops. A neon-pink sign reading 'Love at first site' is positioned above a suede couch, also pink, ready for Instagram-worthy selfies."

Far from being the sex toy shop one might expect, the store instead offers teddy bears in Pornhub T-shirts, racy Valentine's Day greeting cards (sample quote: "I can't take my thighs off of you") and candy boxes.

"The idea was not to make a sex shop," explained Alex Katz, the co-founder and executive creative director of Officer & Gentlemen, the creative agency behind the pop-up. "We don’t have to have everything be about sex. It can be about love. It helps to build the brand. We want people to see the safe-for-work aspect of the brand, too."

Katz explained that the ultimate goal for Pornhub is to turn the site into an adults-only but not necessarily porn-specific lifestyle brand like Playboy.

"People wear Playboy logos and don’t read Playboy," he said. He discussed some of Pornhub's non-adult content, like the videos created by CollegeHumor's Ryan Creamer, who currently has 38,000 followers on his SFW Pornhub page.

Anyone who visits the shop and purchases an item gets a Valentine's gift of their own — a free month of Pornhub Premium.

"For the last several years we have upheld a tradition of offering free Pornhub Premium to everyone on Valentine's Day, and we opened this shop with the intention of being a part of our fans' Valentine's celebrations in more ways than one," said Pornhub VP Corey Price in a statement to AdAge.

Pornhub and Officer & Gentlemen also created a website to promote the pop-up. Creamer, Pornhub brand ambassador Asa Akira and performer Rod Jackson have been participating in a site promotion where fans can make interactive videos with the stars to send to friends.

"The idea here is to be really cute," said Katz about the endeavor. "It’s quite wholesome."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

Show More