Mashable Examines Whether Millennials Are Saviors of the Adult Industry

Mashable Examines Whether Millennials Are Saviors of the Adult Industry

LOS ANGELES — On Sunday, Mashable examined the question of whether millennials will be the saviors of the adult industry..

In an article titled "How millennials are saving the porn industry," writer Mark Hay takes a look at the spending habits of the millennial generation on adult content. According to Hay and his sources, millennials are not only making up a large or majority percentage of those paying for content, but individually they're also paying more than previous generations did, even before the advent of tubesites.

"A few years ago there were predictions that [millennials] would be the death of the industry," states xHamster's Alex Hawkins in the Mashable article.

Today, according to Hawkins, millennials are making up "the largest paying porn consumer base for several producers, outspending older generations substantially," Hay writes.

There are several possible explanations for why a generation raised with access to nearly unlimited amounts of free content have started paying for it.

XBIZ's own Alejandro Freixes suggests to Hay that part of the reason is that millennials have been trained by "Freemium" apps and streaming services "to drop a couple bucks here, drop a couple bucks there."

Hay also points to the millennial desire to prioritize convenience and immediacy over cost, as well as a tendency to follow online influencers.

"Reports also began to reveal that millennials actually care less about finding a low price and are more willing than older generations to pay a premium for convenience, immediacy, and content they care about," he writes. "And millennials increasingly care about — will follow and buy from — influencers."

Whatever the reason, adult content creators and distribution platforms report a marked increase in the number of customers identified as millennials.

Pornhub's Corey Price says that millennials make up 55 percent of their free access users, but 66 percent of their premium customers.

Paper Street Media COO Salima says that 60 percent of the company's paying customers are millennials; Hawkins says that over 50 percent of xHamster's paying customers are from the same group.

Freixes believes millennials are spending more than older generations; Hawkins backs this up, saying xHamster's data shows millennials spending approximately double what older generations are spending.

Click here to read the full article which appears as part of Mashable's Horny on Main series of articles exploring sex.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

AEBN Reveals Jade Venus as Top Trans Star for Q1 of 2025

AEBN has named its top trans stars for the first quarter of 2025, with Jade Venus landing atop the leaderboard.

SexLikeReal Debuts 'AI Passthrough' for Livestreaming

SexLikeReal has introduced “AI Passthrough” for VR livestreaming.

Show More