AdultToyMegastore Goes Green With Fully Recyclable Packaging

AdultToyMegastore Goes Green With Fully Recyclable Packaging

WELLINGTON, New Zealand — New Zealand’s AdultToyMegastore (ATMS) is set to become the first adult retailer in New Zealand, and possibly Australia, to roll out completely recyclable and compostable packaging.

With over 1,500 packages delivered daily around the world, the company's move towards eco-friendly packaging will swap traditional bubble wrap and other hard-to-recycle materials for compostable bags and recyclable packaging.  

To accomplish this, ATMS has teamed up with a fellow Kiwi-owned brand, R3pack, to revamp their operation. The new certified compostable courier bags, made of cornstarch PLA and other biodegradable materials, are designed to break down both in home and commercial composts.

Additionally, ATMS has switched to Geami Eco Wrap, which is made from sustainable forestry paper. At the end of its use, it is fully recyclable and compostable providing two solutions for the end user. 

Company reps say that the move follows an October trial run, and subsequent survey, which asked customers how they felt about the new packaging. Of those surveyed, 96 percent said they noticed that the new packaging was environmentally friendly and 84 percent said they cared that the packaging had changed. Of those respondents, 65 percent "loved" the new packaging and 25 percent said they "liked" it.

“This is a big step for us, but we’re proud to be doing it,” revealed ATMS Owner Nicola Relph.

"We wanted to walk the talk and show that even when sending out thousands of packages a day, all around the world, you can still do the right thing and put the planet before profit. We're also looking to be the first adult retailer in Australasia, and potentially the world, to set up an adult toy recycling program," she concluded. "We want to lead the way, as New Zealand businesses often do, to make a difference."

For more from ATMS, visit them online and on Twitter.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Show More