BARCELONA — ExoClick has launched a new mobile-compatible full-page interstitial ad format.
The vertical ad format, which can be triggered between page loads, complies with Google’s advertising requirements because it features a “close ad” option at the top-right corner of the ad.
ExoClick CEO Benjamin Fonzé said that this new interstitial ad format offers both publishers and advertisers an alternative to the popular popunder format.
“The interstitial is becoming a popular ad choice for advertisers on the CPM and CPC bidding models because it allows them to have a larger piece of real estate on a website to promote their product or offer with compelling creatives,” Fonzé explained. “For publishers, it allows them to monetize their sites effectively with high CPM prices and remain compliant with Google and the Better Ads Coalition.”
To ease integration, ExoClick is offering a series of best practices and set-up guides for both advertisers and publishers.