Lioness Founder Liz Klinger Launches 'Mask-Match' Initiative to Aid Healthcare Workers

Lioness Founder Liz Klinger Launches 'Mask-Match' Initiative to Aid Healthcare Workers

LOS ANGELES — Liz Klinger, CEO and co-founder of sexual wellness brand Lioness, has joined forces with Medinas CEO Chloe Alpert to launch Mask-Match, a new initiative designed to reallocate spare medical masks to healthcare workers on the front lines battling the coronavirus.  

Following a global shortage of respirator masks, such as the N95 models, healthcare workers have been left with dwindling supplies. Mask-Match acts as a partnering service to connect verified healthcare workers in search of personal protective equipment to peers who have extras available.

Klinger and Alpert are longtime friends; Medinas is a cloud-based asset management and remarketing platform for medical supplies.

When Klinger learned her mother, a lifelong nurse, could potentially be exposed to coronavirus due to an insufficient supply of personal protective equipment (PPE), she was panicked. "I don’t want my mom to die," she said. "Plus, some of her co-workers are single parents or over 65 — the situation is truly frightening out there."

According to Klinger, she became aware that her mother's hospital was one of many across the U.S. forced to resort to PPE rationing by "locking up masks and actively discouraging their use because of the shortage and fears that they would be stolen," and "saving their stock for the anticipated peak [in coronavirus cases]."

Mask-Match was quickly developed in response to shortages faced by hospitals nationwide and to help healthcare workers who are now facing personally dangerous conditions during the unprecedented coronavirus outbreak. 

"Some hospitals may also not accept mask [donations] from the public due to liability concerns. This is why Mask-Match is trying to provide masks directly to the healthcare workers on the front lines through peer-to-peer matching," Klinger explained.

While companies like Medinas are helping procure new supplies from overseas, Mask-Match is hoping to offer more immediate relief. “Medinas is moving as fast as we can, but healthcare workers need masks right now to protect themselves from getting sick and to flatten the curve as much as possible,” said Alpert. 

To take part, healthcare workers can fill out either the "I need masks" or "I have masks" form on Mask-Match.com. Mask-Match will then verify the identities of healthcare workers before matching them with a donor who will receive their shipping address to send masks directly. Masks are not for purchase or reselling, and those who are matched with a healthcare worker are expected to cover the cost of shipping and handling.

At the time of publication, 1,838 healthcare workers have requested masks, with 783 donors to match need. 

Follow Lioness on Twitter for the latest updates on the Mask-Match initiative.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

JO to Hold Retail Associate Giveaway Throughout 2025

Lubricant brand JO has announced plans to conduct a retail associate giveaway each month throughout 2025.

Honey Play Box Sponsors La Faye Rose 'Pink October' Fundraiser

Honey Play Box sponsored La Faye Rose’s annual Pink October breast cancer fundraiser event, on Oct. 13.

Pink Toyz Rolls Out New Site Features

Online retailer Pink Toyz has introduced two new website features designed to enhance customer experiences and education.

Dame Launches Crowdfunding Campaign for New 'Hug' Cock Ring

Dame has kicked off an Indiegogo campaign to fund its new Hug cock ring.

Nalpac Releases 2024 Winter Catalog

Nalpac has released its 68-page 2024 winter catalog.

Pipedream Debuts 10 New Pleasure Products for Pre-Order

Pipedream Products is accepting pre-orders for ten new pleasure products.

Show More