LOS ANGELES — BluMedia’s IntenseCash has released a “March Madness” missive for its affiliates, providing tips for coping with COVID-19 isolation while making the most of what the program offers.
The IntenseCash network includes all-male premium sites BoyGusher.com, CollegeBoyPhysicals.com, CollegeDudes.com and venerable BrokeStraightBoys.com.
BluMedia owner Mark Erickson noted these are uncertain times with many questions to be answered.
“Our hearts go out to everyone during this challenging time. The anxiety around staying safe, sane and coming out of this all right is likely at the forefront of your thoughts. You are not alone. We are all worried, but there is so much we can’t control,” he explained. “On the flip side, there are things we can control. We can ‘flatten-the-curve,’ and we can use technology to stay in touch.”
For the elderly, said Erickson, the lack of a visit from a family member or friend can be devastating, and for those suffering from depression, the inability to connect can become insufferable.
“While we all must do our part to flatten the curve and prevent the spread of this deadly disease; please don’t forget to call those who need to hear a friendly voice. Don’t let shut-in people feel overlooked. Use your phone to call or, if possible, use FaceTime or Skype to share a warm smile. Send photos via email or post to Facebook. There are other ways to connect, and we can use technology wisely to help bridge the separation,” Erickson added. “We can also all stay in business. We have families that need us to provide for them and employees who, too, are anxious about our ability to sustain them.”
Tackling those financial issues, Erickson revealed what BluMedia and IntenseCash are doing to help affiliates succeed and confided that the company has not seen its current sales levels since Black Friday.
“Our conversions are an order of magnitude better this past weekend than any other weekend so far in 2020,” Erickson said. “People are not only window shopping — they are absolutely converting.”
Erickson said that the company is in a strong situation since its employees have been working remotely for several years, so business continues uninterrupted, with plenty of liquidity to continue funding operations and payouts to its affiliates.
There are also a substantial number of scenes that have already been shot, in keeping with the brand’s goal of staying three months ahead of schedule with its productions.
“The first thing we hope to do is put more money in your pocket,” Erickson said. “We have changed our 50 percent revenue share program to 60 percent through March.”
“The second thing is to make ourselves available to help you with any marketing collateral you need,” Erickson added. “We have graphic artists standing by to create whatever custom banners or ads you need to promote us. Finally, as mentioned above, we have updates in the can, so we’ll keep pushing new content out to you regularly, so you have fresh updates for your traffic.”
Affiliates do not need to change their link codes to take advantage of the new payouts and new banners are available.
“We’re also happy to create custom banners for you and have brought in additional staff to help in the effort. If you want to create your banners, contact us, and we will give you a user/password to our actual members' area,” Erickson concluded. “We trust you to download videos to create your trailers of seven minutes or less. Every update also has a gallery of images, so download whatever you like to promote our sites.”
For more information, click here or email chuck@intensecash.com.