Williams Trading Makes WTU Courses Available to All Adult Retailers

Williams Trading Makes WTU Courses Available to All Adult Retailers

PENNSAUKEN, N.J. — In light of the recent stay-at-home mandates related to the coronavirus pandemic, Williams Trading has opened its e-learning portal, Williams Trading University (WTU) to all adult retailers. 

Formerly available only to those with Williams Trading accounts, the platform can now be accessed by all adult retailers here.

Regarding the announcement, Scott D., Williams Trading's sales and marketing director shared, "We have now settled into our first week of mandatory in-home sheltering and business closure here in New Jersey. Many of our adult partners within the U.S. are also affected by business closures and dealing with adjusting to new schedules while staying at home."

"We feel that opening up this effective home-based e-learning tool as a resource to all adult wholesale customers," he explained, "is an effective tool to help store owners, employees and all distributors' sales personnel to stay motivated and engaged during this unprecedented time." 

To date, WTU offers over 120 active e-learning courses. Online courses are available nonstop and can be taken on a PC, and on Android and iOS smartphones or tablets.

WTU recently rolled out a new "gamification" program, which offers custom badging and premium awards to recognize participants' achievements based on an eight-level tier system; the more courses a person completes, the higher their level will be.  

WTU added a new Retailers Guide to COVID-19 course last week.

"Take one course per day at home and watch your points and status grow," enthused Rachel M., a Williams Trading sales rep. "The courses are fun and offer interactive content — they also helps to keep you motivated to learn more about the industry products and keep boredom at bay!"

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Show More