Williams Trading Makes WTU Courses Available to All Adult Retailers

Williams Trading Makes WTU Courses Available to All Adult Retailers

PENNSAUKEN, N.J. — In light of the recent stay-at-home mandates related to the coronavirus pandemic, Williams Trading has opened its e-learning portal, Williams Trading University (WTU) to all adult retailers. 

Formerly available only to those with Williams Trading accounts, the platform can now be accessed by all adult retailers here.

Regarding the announcement, Scott D., Williams Trading's sales and marketing director shared, "We have now settled into our first week of mandatory in-home sheltering and business closure here in New Jersey. Many of our adult partners within the U.S. are also affected by business closures and dealing with adjusting to new schedules while staying at home."

"We feel that opening up this effective home-based e-learning tool as a resource to all adult wholesale customers," he explained, "is an effective tool to help store owners, employees and all distributors' sales personnel to stay motivated and engaged during this unprecedented time." 

To date, WTU offers over 120 active e-learning courses. Online courses are available nonstop and can be taken on a PC, and on Android and iOS smartphones or tablets.

WTU recently rolled out a new "gamification" program, which offers custom badging and premium awards to recognize participants' achievements based on an eight-level tier system; the more courses a person completes, the higher their level will be.  

WTU added a new Retailers Guide to COVID-19 course last week.

"Take one course per day at home and watch your points and status grow," enthused Rachel M., a Williams Trading sales rep. "The courses are fun and offer interactive content — they also helps to keep you motivated to learn more about the industry products and keep boredom at bay!"

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to encompass Dorcel’s full range of pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Show More