BATH, England — Lovehoney's B2B team is sharing ways the company is providing support to retailers during the pandemic.
Their B2B team recently shared tips for keeping staff connected while working from home.
"Make use of the Lovehoney dedicated B2B website where you can easily download high-quality product images, video content, web banners, social media friendly images and GIFs for your own website and social media pages," said Jade Bawa, sales executive at Lovehoney.
"Eye-catching visual content is one of the best ways to draw customers in and achieve the best results for your brand," Bawa explained. "Not only will consistently adding new content to your website and social media improve your search engine rankings, but your website will appear more personable and trust-worthy. This will make a better impact on customers as humans are, after all, visual creatures."
Bawa advised retailers to request product samples for their own sales video content.
"Whether you are making a short 30-second clip tailored for social media or longer content explaining product features, videos are a fundamental way to increase relate-ability and trust with customers," said Bawa. "Speak directly to your customers by putting your own unique stamp on a video. Every brand has its own identity and visuals are a great way to help set you apart from competitors and demonstrate the personality of your brand while highlighting the product features."
Further suggestions include using the Lovehoney branded point-of-sale material available to create a unique display, and to consider giving away gifts with purchase items.
"Gifts are a great way to make a customer feel valued and subsequently leave them wanting to shop with you again," Bawa noted. "Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience."
Bawa also stressed the importance of online training with Lovehoney representatives.
"Product knowledge is key to gaining the customer’s trust," she said. "Ensuring your workforce are knowledgeable and confident in what they’re selling is the first step to great sales. Lovehoney B2B can also provide staff sample review programs so you can handle products in person, providing a greater understanding of features. They can also supply detailed sales sheets perfect for adding to your telephone sales scripts."
For more information about Lovehoney’s B2B offerings, click here.