LOS ANGELES — JustFor.fans (JFF) has announced its support of the #BlackLivesMatter (BLM) movement by extending donations to the affiliated nonprofit charity.
The company has committed to charitable donations in order to help the organization founded in 2013 to fight police brutality, racism and acts of violence against black communities.
"The JFF Giving Program was established over a year ago so that our community could help those in need," said a company rep. "We are adding BLM to our designated list of charities, so models who are able to donate and help take a stand can do so without sacrificing their livelihoods."
"JFF stands fully behind BLM, our models of color and our entire user base, in wishing this cycle of violence against people of color would end," the rep concluded.
JFF is asking its fans and supporters to join the company in its quest for "equality for everyone and do their part to create harmony for all. During this critical time, we are here to lend our support and hope others are inspired to do so as well," the rep added.