BARCELONA, Spain — Ad network ExoClick announced today the addition of new data dimensions and metrics to the customizable dashboard widgets within their admin panel.
The dimensions and metric combinations will allow advertisers and publishers to display their real-time data as trend overviews using either tables, line or pie charts, or as a new combo chart that allows clients to plot a combination bar and line chart using two metrics.
The new dimensions and metrics are:
Clients can now customize up to six different widgets and the different dimensions can be selected from each widget’s drop-down dialog box. The client can then select to display the data as a table or a chart, with options for pie, line or combo chart.
An example of an advertizer combo chart using costs and impressions as the metrics:
ExoClick’s Sales and Ad Operations Director Evan Zirdelis commented that “no other ad network offers such flexibility for advertisers and publishers to have such an in depth, real-time overview of their data.”
“By adding this large range of dimensions and metrics and easy to view tables and charts,” Zirdelis continued, “clients are able to use a nearly unlimited combination for data analysis. Additionally, being able to assign different dimensions to different widgets, advertisers and publishers are given maximum flexibility when setting up their custom dashboards, allowing them to get at-a-glance insights into almost any aspect of their data.”
For more information and a video tutorial, click here.