New Zealand Government PSA on Proper Use for Porn Is a Hit

New Zealand Government PSA on Proper Use for Porn Is a Hit

LOS ANGELES — Keep It Real Online, a public-service campaign launched by the New Zealand government to help parents and caregivers talk to minors about internet safety, has achieved international headlines with a cheeky PSA reminding adults that pornography is designed to be fantasy entertainment and should not replace proper sex education.

The Motion Sickness agency created the campaign. It is a joint effort by the Department of Internal Affairs, Netsafe, the Office of Film and Literature Classification and the Ministry of Education.

"We’ve been blown away by the response so far. Obviously the issues we are tackling within the campaign are sensitive, so to see the campaign land so well with parents has been amazing," said Sam Stuchbury, creative director for Motion Sickness.

The advert opens as a naked man and woman, Derek and Sue, knock on a woman's door. "We're here 'cause your son just looked us up online," explains Sue. "We usually perform for adults. But your son's just a kid. He might not know how relationships actually work."

The concerned mother rallies. "All right," she tells her son. "It's time to have a talk about the difference between what you see online and real-life relationships."

"No judgment," she adds.

A website keyed to the campaign also tackles online bullying and how to report illegal content, among other topics, and includes prompts and additional supplemental information.

"Conversations aren’t necessarily being had about these issues across New Zealand’s dinner tables, or in the car on the school run — not in the same way that we have conversations around things like road safety, or 'stranger danger.' We wanted to create a campaign that wouldn’t just bring awareness to the specific issues our young people face online, but would give parents an 'in' for starting what can be quite intimidating or difficult conversations," explained Hilary Ngan Kee, head of strategy and partner at Motion Sickness.

"As Kiwis, we often use humor to help us deal with difficult subjects," she continued. "In some ways it gives us back the power. If we can laugh at something, then perhaps it’s not so scary, perhaps we can tackle it a bit better than we originally thought we could. It was important to us to include a bit of offbeat humor in our ad creative."

At post time, the "Pornography" PSA had drawn over 1.1 million views.

Find the Keep it Real Online website here.

Image source: Screencap by XBIZ

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More