BATH, England — Lovehoney's B2B team has announced the release of new point-of-sale materials for Happy Rabbit, including headers, stands and shelving, and downloadable sales strips for in-store toy holders.
"The new sales material coincides with the reopening of non-essential shops across the world, so retailers can make the most of their creative displays to entice shoppers and help prospective customers make purchase decisions," a rep explained.
"The clear and concise in-store merchandising materials are designed to be informative without being overwhelming and are appealing to both sex toy newbies and experts alike," continued the rep. "The quirky designs also highlight the range’s fun and vibrant personality."
For the period of April and May, when "stay-at-home" orders were being observed, Lovehoney reports an 45% increase in sales year-to-year.
The sales jump proves consumers are "hopping-mad for the powerful sensations the rabbits have to offer," said the rep.
Visit Lovehoney's B2B portal here and for additional details contact trade@lovehoney.co.uk.
