LOS ANGELES — JustFor.fans (JFF) has announced it has identified “its first pirate” by embedding user data in their content streams, using technology from anti-piracy company Porn Guardian, co-founded by JFF’s Dominic Ford.
A rep called the announcement “a breakthrough in the battle against online content theft with foolproof fingerprinting technology.”
The rep described the technology as “exclusive to the company and available only to JFF models.”
By embedding user data in the streams, Ford explained, “when an illegal version of the file is found, we can decode the file and figure out which user on JFF was the pirate.”
“I am unaware that any other fan platform has tech like this,” Ford added. “During COVID-19, it’s been difficult for models to make money, so pirating their content is personal — it quite literally takes the food directly off the table of the models, many of whom depend on this income because their other jobs have dried up during quarantine.”
“Ten years ago, I co-founded Porn Guardian and we have removed millions and millions of illegal files on behalf of the largest studios and performers in porn, so when I started JFF, anti-piracy was built into it,” Ford said.
Models and fans are able to report illegal files to JFF’s Report Piracy link on the site’s dashboard so Porn Guardian can find and remove them.
“It doesn’t stop piracy, it just limits the damage,” said Ford. “And limiting piracy means finding out who it is and stopping where it began: on their paysite account. By doing that, we are shutting off the hose — not just cleaning up all the water.”
For more information, visit JFF online and follow the platform on Twitter.