Gisele International Launches as 'Strategic Sales, Marketing Force' for Pleasure Products Brands

Gisele International Launches as 'Strategic Sales, Marketing Force' for Pleasure Products Brands

BARCELONA — Three industry vets with more than 15 years of collective experience in the sexual wellness and cosmetics industry, have launched Gisele International, a female-founded startup that will serve as a strategic sales and marketing force for selected brands within the European market.

Gisele's team is co-founded by Lisa Sananes, CEO at Gisele and former sales director at Bijoux Indiscrets; Julie Bonnet, CCO at Gisele and former sales manager at Je Joue and Bijoux Indiscrets; and Anne-Noëlle Bertel, COO at Gisele, who formerly served head of risk in asset management.

“We strongly believe that nurturing close relationships with business partners, understanding their specificities and addressing their needs are essential to a common and sustainable growth,” Sananes said. “Such an approach might be challenging though, especially for foreign brands who do not necessarily have a direct representation nor a team on-site. This is why we decided to begin this new adventure, tailor-made to our vision: becoming the voice in Europe for exclusive and innovative brands.”

According to the company, Gisele will develop and support brands’ entire wholesale, retail and communication network and, together with its partners, build a streamlined and long-term strategy to nurture brand awareness and drive organic sales.

“More than ever, we believe that it is a necessity to strengthen the partnership between brands and retailers and to join our forces,” Bonnet said. “We saw some amazing initiatives during COVID-19 with brands truly helping retailers to maintain and adapt their business to this new era. We are very proud of our industry and together, we can fill in the educational gap around sexuality, promote education and encourage people to enjoy their intimate lives with a shameless mindset.”

Gisele has now partnered with two American brands: Lora DiCarlo and Uberlube.

For more information about Gisele or its partner brands, email info@giseleinternational.com.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

JO to Hold Retail Associate Giveaway Throughout 2025

Lubricant brand JO has announced plans to conduct a retail associate giveaway each month throughout 2025.

Honey Play Box Sponsors La Faye Rose 'Pink October' Fundraiser

Honey Play Box sponsored La Faye Rose’s annual Pink October breast cancer fundraiser event, on Oct. 13.

Pink Toyz Rolls Out New Site Features

Online retailer Pink Toyz has introduced two new website features designed to enhance customer experiences and education.

Dame Launches Crowdfunding Campaign for New 'Hug' Cock Ring

Dame has kicked off an Indiegogo campaign to fund its new Hug cock ring.

Nalpac Releases 2024 Winter Catalog

Nalpac has released its 68-page 2024 winter catalog.

Pipedream Debuts 10 New Pleasure Products for Pre-Order

Pipedream Products is accepting pre-orders for ten new pleasure products.

Show More