ExoClick Releases 'Ultimate Guides' for Publishers, Video Advertisers

ExoClick Releases 'Ultimate Guides' for Publishers, Video Advertisers

BARCELONA — ExoClick has released two downloadable guides, "The Ultimate Optimization Guide for Publishers" and "The Ultimate Guide to Video Advertising," aimed at helping clients maximize their revenues on its platform.

"The Ultimate Optimization Guide for Publishers" is aimed at “overcoming 2020 challenges and improving each publisher’s bottom line,” explained a rep.

The publishers' guide has 11 "problem-solving solutions" using ExoClick’s platform tools and features, covering issues such as beating browser restrictions and getting more qualified push notification subscribers, Chrome workarounds using popunder and fullpage interstitial combinations, monetizing ad block traffic with popunders using ExoClick’s inline code, how to increase the value of native ad zones, and how to increase video advertising revenues and business intelligence statistics.

“One of ExoClick’s key objectives is to ensure that publishers are fully Google-compliant to ensure that rankings are kept high and ad zones are not blocked, both of which can drastically affect publisher revenues,” the rep said. “The guide also includes information on how ExoClick’s platform automatically converts heavyweight ad creatives to lighter, high-quality versions to ensure fast loading of ad zones. Additionally, the guide explains how ExoClick’s compliance department ensures that all ad creatives are in line with Google and the Better Ads Coalition to keep a publisher’s website 100% Google-compliant.”

The second guide, "The Ultimate Guide to Video Advertising," contains “everything an advertiser needs to know about getting started using ExoClick’s platform for video advertising,” the rep added.

As most adult content sites contain only video content, they continued, “video advertising is becoming more and more important and the CTRs for video ads are much higher than traditional banners.”

The advertising guide gives full explanations about ExoClick’s two video ad formats: In-Stream and Video Slider, network business intelligence data showing the higher CTRs across a large range of offer verticals, video ad content tips, ExoClick’s video ad making service, how to set up a video ad campaign, two video advertising case studies and tips from ExoClick’s account managers.

To view the guides, download The Ultimate Optimization Guide for Publishers, and The Ultimate Guide to Video Advertising.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

FSC Petitions 10th Circuit for Review of Utah AV Dismissal

Free Speech Coalition (FSC) on Wednesday petitioned the United States Court of Appeals for the 10th Circuit to review a decision handed down earlier this month by a three-judge panel of the same appeals court, which denied FSC the right to challenge Utah’s controversial age verification law by suing state officials.

MyAdultAttorney's Corey D. Silverstein to Hold Post-Election Legal Impact Webinar

Industry attorney Corey D. Silverstein will hold a “Legal Impact” webinar titled “We Have a New U.S. President: Legal and Community Implications” on Nov. 12 at 1 p.m. PST.

Pornhub Shuts Down Access in Oklahoma Over Age Verification

Aylo began geo-blocking Pornhub across Oklahoma on Tuesday, three days in advance of the state’s new age verification law, SB 1959, taking effect.

Show More